Tuesday, October 6, 2009

What the Fuck is this Tour Thing?

Now that Self Helpless is done and ready to premiere, people have been wondering what the hell we're doing next. The usual answer is: "we're going on tour." This seems to be a rather mystifying response, so here is a breakdown of this whole “tour” idea.

Essentially, we plan to tour like indie rock bands tour. From city to city, gig to gig, we'll self promote and screen our movie. In our case though, instead of ratty-ass music clubs and dirty hipsters' basements, we'll be going to art-house theaters, college campuses and film festivals. We plan to start off screening Self Helpless in cities where we have a base of support from our friends and family, and connections with schools and the local media. Places like Burlington, Vt, Boston, Hartford, Ct and NYC are going to be key for building buzz. In each of these locations we have a solid grasp on how and where to schedule and promote screenings.

We will screen Self Helpless at several different venues in each city. The multiple venue aspect of this plan is important because it keeps costs down (more screenings per mile driven), and it gives us a chance to build some buzz with different types of audiences. The crowd that will attend a screening at an indie theater is very different from the audience at a packed college auditorium, and we love everybody!

Even if audiences go wild for the movie, we'll still have our work cut out for us. We know that this tour looks good on paper, the financial numbers really do work, but we will have to make it work on the ground. As with everything involved in the making of Self Helpless, the success of the tour will hinge upon our will to make it work. It's been a constant hustle thus far, and this phase won't be any different. As always, we look forward to the challenge, especially this one.